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The indie NYC label tapped the ballroom dancer to spotlight its new crystal looks.
, the indie NYC label which has been manipulating the glittering material to dazzling effect since its founding in 2014. But after a year that saw basically everyone question the entire fashion system, the brand decided to shake things up considerably in 2021 (haven’t we all tried to rebrand at some point?).
AREA Dazzles in the Desert
And that’s where Leiomy Maldonado, AKA the Wonder Woman of Vogue comes in. The transgender Afro-Puerto Rican ballroom dancer and activist was chosen to star in Area’s new video promoting the launch of its Ready-To-Wear 01 collection — the first under its
see-now-buy-now business model — which bows today on its revamped e-commerce site.
Leiomy, who has appeared in
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