Chinese Intimates Giant Aimer Plots IPO

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Photo Credit:The Business of Fashion

Zoe Suen
February 1, 2021 13:25
The country’s Securities Regulatory Commission has announced its approval of Aimer’s request to go public. 
The 40-year-old Beijing-based lingerie maker caters to China’s high-end market, which has become competitive in recent years as digitally-savvy local brands challenge global labels like Victoria’s Secret and La Perla on their home turf. Three homegrown underwear brands have already listed: Huijie Group, Embry Group and Cosmo Lady. According to local media outlets, Aimer is looking to raise 761 million yuan (around $117 million) to strengthen its marketing and data capabilities as well as invest in production in Vietnam.
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