Danny Wimmer Presents has spun off its sponsorship and branding department into BrandMark Agency, a standalone business run by DWP’s evp Maureen Valker-Barlow.
Courtesy of BrandMark
Danny Wimmer Presents has spun off its sponsorship and branding department into BrandMark Agency, a wholly owned standalone business run by DWP’s evp
who will now serve as president of BrandMark.
Valker-Barlow joined DWP in 2019 after holding various sales roles at record labels and at agencies with clients that include Anheuser-Busch, BMG, Bushmills Irish Whiskey, Cantu Beauty, Jack Daniel’s, KAMP (K-Pop Festival), Kona Brewing Co., Manic Panic, Proof Media Mix, Rockstar Energy Drink, Shelter Music Group and Zenni Optics, among others.
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“Since joining us 18 months ago, Maureen has turned an in-house department into a fully functioning business entity.
Giving her the freedom to plot BrandMark’s course in conjunction with our festival needs was a natural extension of her leadership and business skills,” says DWP chief executive
.”Her ability to generate business and create opportunity for our partners during COVID-19 encouraged Danny Wimmer and me to invest in this next logical step of Maureen’s career.”
Valker-Barlow has also secured and executed artist sponsorships for talent such as
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